When you try a Fireball Cinnamon whiskey, the strongest flavor in the liquor that you can taste is the cinnamon. The rebranding extremely helped the line to rise and made the Americans fall in love with this whiskey. Previously, the whiskey’s availability was only within Canada, but it gained popularity and entered the international market under the new management. Sadly, it was not as popular then.Īfter 17 years of being a sweet treat, Sazerac sold the rights and recipe to Seagram that gave it a whole new makeover. When Fireball was established in 1984, it was known as Dr. Fireball is lighter with 20% less alcohol mix compared to a true whiskey. A bottled Fireball is at 33% ABV, while the new flavors are at 30% ABV. The Fireball whiskey was originally part of the Schnapps by Seagram when Sazerac Company purchased the brand rights and formula. To meet the growing demand, Fireball developed a flavorsome malt beverage and excellent wine-based product. It was introduced last 1984 and became popular in Canada and different parts of the world. Popular Fireball Whiskey Cocktail Recipesįireball Cinnamon Whiskey is a blended liquor composed of real cinnamon and whiskey from Canada.But if you’re in the mood for a little extra heat, these non-Fireball cinnamon whiskeys - all of which are made with real whiskey - make for some great alternatives. If I want cinnamon whiskey, what should I drink instead?Ĭinnamon whiskey - which, in almost all cases is really whiskey-based liqueurs flavored with cinnamon or cinnamon flavoring - is not exactly the kind of beverage that whiskey connoisseurs get excited about it. The other is what the lawsuit considers misleading language on the label of Fireball Cinnamon, which describes the product as a “malt beverage with natural whisky and other flavors and caramel color.” The drink does not contain any whiskey, and instead contains “natural whisky flavor,” which the lawsuit believes could be made clearer on the label. One is the near-identical appearance of bottles of Fireball Cinnamon Whisky to Fireball Cinnamon. The crux of the lawsuit comes down to two issues. Instead, she discovered that what she had purchased was ultimately a malt liquor-based beverage that contained no whiskey at all. According to The New York Times, Marquez purchased a bottle of Fireball Cinnamon, expecting to receive a whiskey-based libation. In January 2023, a Chicago woman named Anna Marquez, filed a lawsuit against the parent company of Fireball, The Sazerac Company, alleging fraud. That’s why you might see mini bottles of Fireball at the checkout station of your local gas station, even if it’s illegal for the store to sell whiskey. Since malt beverages are classified with beer and wine, that means Fireball Cinnamon can be sold at many more locations than Fireball Cinnamon Whisky - about 170,000 more in the US, according to Fireball’s FAQ page. Laws dictating alcohol sales vary greatly by state, and many areas allow for sales of beer and wine in more stores than hard liquors like whiskey. Technically speaking, once you add sugar to a spirit and lower its ABV it becomes a liqueur rather than a spirit.įireball created Fireball Cinnamon so they could sell their product in more places. It’s a 33% ABV (66-proof) liqueur made with a mix of Canadian whiskey, sweeteners and natural cinnamon flavoring. The flagship product, and the one you’ll find all over the brand’s website and social media channels, is Fireball Cinnamon Whisky. There are actually two different products marketed as Fireball. So what does all of this mean? Is Fireball whiskey or not? Read on to find out everything you need to know about the Fireball whiskey controversy. Known for its fire demon-emblazoned bottle and Atomic FireBall candy-like taste, the spicy spirit has recently been in the news over a lawsuit alleging that Fireball doesn’t actually contain whiskey at all. The cinnamon-flavored liqueur from Canada, which bills itself as “Cinnamon Whisky,” has become one of the top-selling liquors in the United States over the past decade. You’ve almost certainly tried Fireball before.
0 Comments
Leave a Reply. |